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BlueStone Jewellery & Lifestyle Listing Price
| Exchange | Listing Price | Gain/Loss | % |
|---|---|---|---|
| NSE | ₹510.00 | -₹7.00 | -1.35% |
| BSE | ₹508.80 | -₹8.20 | -1.59% |
BlueStone Jewellery & Lifestyle Subscription
Last updated on 13-Aug-2025 18:37:03
| Category | Offered | Applied | Times |
|---|---|---|---|
| QIBs | 8939939 | 37961783 | 4.25 |
| HNIs | 4469970 | 2533353 | 0.57 |
| HNIs 10+ | 2979980 | 2032813 | 0.68 |
| HNIs 2+ | 1489990 | 500540 | 0.34 |
| Retail | 2979980 | 4127164 | 1.38 |
| Total | 16389889 | 44622300 | 2.72 |
Application-Wise Breakup (Approx. no. of Apps) | |||
|---|---|---|---|
| Category | Reserved | Applied | Times |
| HNIs (10L+) | 7340 | 286 | 0.04 |
| HNIs (2-10L) | 3670 | 1017 | 0.28 |
| Retail | 102758 | 107361 | 1.04 |
| Total Applications: 108664 | |||
| © IPO Premium | |||
| Subscription Demand (in ₹ crore) | |||
|---|---|---|---|
| Category | Offered | Demand | Times |
| QIBs | 462.19 | 1962.62 | 4.25 |
| FIIs | - | 879.27 | - |
| DIIs | - | 250.04 | - |
| Mutual funds | - | 600.5 | - |
| Others | - | 232.82 | - |
| HNIs | 231.1 | 130.97 | 0.57 |
| HNIs 10+ | 154.06 | 105.1 | 0.68 |
| HNIs 2+ | 77.03 | 25.88 | 0.34 |
| Retail | 154.06 | 213.37 | 1.38 |
| Total | 847.36 | 2306.97 | 2.72 |
| QIB Interest Cost per share (7 Days) | |||||
|---|---|---|---|---|---|
| @7% ₹2.9 | @8% ₹3.4 | @9% ₹3.8 | @10% ₹4.2 | @11% ₹4.6 | @12% ₹5.1 |
BlueStone Jewellery & Lifestyle About
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail | 1 | 29 | 14993 | 102758 |
| sHNI | 14 | 406 | 209902 | 3670 |
| bHNI | 67 | 1943 | 1004531 | 7340 |
BlueStone Jewellery IPO Details
| Total Issue Size | 2,97,99,798 shares (aggregating up to ₹1541 Cr) |
| Fresh Issue | 1,58,60,735 shares (aggregating up to ₹820 Cr) |
| Offer For Sale | 13,939,063 shares (aggregating up to ₹720.65Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | NSE , BSE |
| Share Holding Pre Issue | 13,40,63,906 shares |
| Share Holding Post Issue | 15,13,20,372 shares |
BlueStone Jewellery IPO Reservation
| Investor Category | Shares Offered |
|---|---|
| QIB Shares Offered | Not less than 75% of the Offer |
| Retail Shares Offered | Not more than 10% of the Offer |
| NII Shares Offered | Not more than 15% of the Offer |
Key Performance Indicator
| KPI | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| RONW | -24.45% | -38.01% | NA |
| Debt/Equity | 0.80 | 1.15 | NA |
| EPS (basic) | -79.74 | -78.36 | -92.14 |
Company Financial In Crore
| Period Ended | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| Assets | 3,532.28 | 2,453.49 | 1,255.49 |
| Total Income | 1,830.04 | 1,303.49 | 787.89 |
| Profit After Tax | -221.84 | -142.24 | -167.24 |
| EBITDA | 73.16 | 53.05 | -56.03 |
| Reserves and Surplus | 877.12 | 346.28 | -81.06 |
| Total Borrowing | 728.62 | 430.43 | 228.42 |
About Company
Business: Manufacturer and retailer of diamond, gold, platinum, and studded jewellery under the flagship brand BlueStone.
Presence: Pan-India with 275 stores across 117 cities in 26 States/UTs; services over 12,600 PIN codes.
Store Network (Mar 31, 2025): 200 company-owned stores, 75 franchisee stores; total retail area over 605,000 sq. ft.
Product Range: Rings, earrings, necklaces, pendants, solitaires, bangles, bracelets, chains — catering to diverse customer segments at varied price points.
Collections: 91 themed jewellery collections as of March 31, 2025..
Strength
Strong Market Position in Digital-First Jewellery : BlueStone is the second largest digital-first omni-channel jewellery brand in India by revenue in FY24, holding a 28–32% market share among omni-channel jewellery players. (Source: RedSeer Report)
Technology-Driven Operations : The company has a dedicated in-house tech team (42 members as of March 2025) that powers its end-to-end operations, enhances omni-channel capabilities, personalizes customer experiences, and streamlines inventory and design.
Unique In-House Product Design : All products are designed in-house, allowing the company to offer modern, unconventional jewellery that appeals to customers aged 25–45, helping them express individuality and engage with the brand at different life stages.
Weakness
Promoter Share Pledge Risk : Promoter Gaurav Singh Kushwaha has pledged some of his equity shares. If lenders enforce the pledge, it could reduce his ownership, potentially impacting the company’s business stability and future prospects.
Regulatory Non-Compliance History : There have been instances of non-compliance with secretarial and regulatory filings, which may lead to penalties or regulatory actions, potentially harming the company's financials and reputation.
Inventory Management Risk : The company holds significant inventory (₹16,525.47 million in FY25). Poor inventory planning or sales performance may negatively affect operations and financial results.
BlueStone Jewellery & Lifestyle Latest Announcements
| Date | Subject | Attachment Text |
|---|
BlueStone Jewellery & Lifestyle Financial Results
BlueStone Jewellery & Lifestyle Lead Manager(s)
BlueStone Jewellery & Lifestyle Address
Munnekolal Village, Outer Ring Road,
Marathahalli
Bangalore Urban, Karnataka, 560037
Phone: +91 22 4515 2729
Email: investor.relations@bluestone.com
Website: https://www.bluestone.com/