Cyber Media Research & Services
Sep 27, 2022 - Sep 29, 2022
| Price | ₹180 - ₹180 |
| Premium | ₹41 |
|---|---|
| Lot size | 800 |
| Allotment | Oct 4, 2022 |
| Listing | Oct 10, 2022 |
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail | 1 | 800 | 144000 | 0 |
| HNI | 2 | 1600 | 288000 | 0 |
| Investor Category | Subscription (times) |
|---|---|
| Qualified Institutions | 6.29 |
| Non-Institutional Buyers | 62.58 |
| Retail Investors | 27.84 |
| Employees | [.] |
| Others | [.] |
| Total | 22.31 |
Cyber Media Research & Services Limited is engaged in ad tech and data analytics business. The Company has four revenue streams i.e., Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics.
The company's business model:
Publisher : The Company ties up with web channels & publishers to monetize their ad inventory. This is monetized via demand platforms such as Google. Google, and similar demand networks, monetise this inventory from several advertisers and pays based on advertisements served on that inventory.
Advertiser : CMRSL signs directly with brands for their digital marketing campaigns. These campaigns are performance-based and involve campaign management, app installs, advisory services, creative services, social media planning, and social media execution. Billing is services based.
The company's customers include web networks & publishers, including mobile web, app and video publishers such as Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, Catch Up Technologies, among others.
Company Financials
| Period Ended | Total Assets | Total Revenue | Profit | Net Worth |
|---|---|---|---|---|
| 31-Mar-19 | 1629.86 | 3870.14 | 27.49 | 170.89 |
| 31-Mar-20 | 1707.81 | 3048.04 | 7.72 | 176.33 |
| 31-Mar-21 | 1699.99 | 3016.36 | 66.29 | 220.25 |
| 31-Mar-22 | 2807.14 | 5678.12 | 151.3 | 366.7 |
| Amount in ₹ Lakhs | ||||
Link Intime India Private Ltd
Phone: +91-22-4918 6270
Email: cmrsl.ipo@linkintime.co.in
Website: https://linkintime.co.in/