Luxury Time Ltd. (BSE SME)

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About Company

Incorporated: 2008
Industry: Swiss Luxury Watch Distribution, Retail, and After-Sales

Luxury Time Limited is engaged in the distribution, marketing, retailing, and servicing of Swiss luxury watches in India. Supported by an experienced team specializing in luxury watch distribution, precision servicing, retail management, and brand marketing, the company has established itself as a key player in the premium watch ecosystem.

Business Verticals

The company operates through five integrated business segments:

1. Watch Distribution (B2B)

Exclusive and authorised distribution of Swiss luxury watch brands across the country.

2. Direct-to-Consumer (D2C) & E-Commerce Sales

Retail sales through mono-brand boutiques, MBOs, and the brand’s official online platforms.

3. After-Sales Services

Professional servicing through company-operated service centres and authorised dealer facilities.

4. Branding, PR & Marketing Support

End-to-end brand-building, media outreach, and marketing services for partner luxury brands.

5. Tools & Machinery Distribution

Distribution of specialized tools and equipment used in luxury watch servicing.

Retail & Distribution Footprint

Luxury Time Limited has a strong retail presence with 70+ points of sale across India, including:

• Mono-brand boutiques
• Multi-brand outlets (MBOs)
• Digital and e-commerce platforms

Its footprint spans major metros — Delhi, Mumbai, Bengaluru — as well as key Tier I and Tier II cities such as:
Hyderabad, Ahmedabad, Pune, Surat, Kolkata, Chennai, Coimbatore, Chandigarh, Ludhiana, Cochin, and Lucknow.

After-Sales Service Network

The company provides nationwide servicing support through:

• 2 company-operated service centres (Mumbai & Delhi)
• 20+ authorised and dealer-operated service facilities

This network ensures reliable maintenance and customer support for premium watch buyers.

Brand Portfolio

Luxury Time Limited represents a portfolio of renowned Swiss luxury watch brands, including:

• TAG Heuer
• Zenith
• Bomberg
• Exaequo

It is the official authorised distributor for TAG Heuer in India and also manages the brand’s official e-commerce platform in the country.

Strength

Strong Presence in the Indian Luxury Watch Market: With over 15 years in the Swiss luxury watch segment, the company has built deep market understanding and long-standing relationships, securing a strong position in India’s premium and ultra-premium watch category.

Exclusive Partnerships with Global Luxury Brands: The company holds distribution rights for multiple Swiss luxury watch brands, managing import, marketing, distribution, and retail operations. These exclusive collaborations make it a key gateway for global brands entering the Indian market.

Expansive Retail & Distribution Network: With more than 70 points of sale across major metros and Tier-1 cities, the company ensures strong brand visibility, wide customer reach, and enhanced engagement across India.

Weakness

Uncertainty in Continuation of Brand Distribution Rights: The company currently holds distribution rights for several Swiss luxury brands, but there is no assurance that these rights will be renewed or continue in the future. Loss of such rights could weaken its product portfolio and market competitiveness.

Dependence on TAG Heuer’s Authorized E-Commerce Rights: The company operates TAG Heuer’s official e-commerce platform in India. Any loss of this authorization could disrupt its digital sales channel, reduce customer reach, and adversely affect revenue and financial performance.

Risks in Retailer Network Selection & Management: The business relies on a carefully curated retailer network to maintain premium brand positioning. Any misjudgment in retailer selection may impact brand image, selling prices, and long-term growth. Past downsizing from 150+ to ~70 retailers highlights the sensitivity of this strategy.