Studds Accessories Ltd. IPO (MAINBOARD)

IPO Details

Key Performance Indicators (KPI)

Company Financial (In ₹Crore)

COMPARISON WITH INDUSTRY PEERS

*Company does not have any peer group company for comparison with Industry Peer.

Incorporation & Establishment:
Founded in 1975 and established in 1983, Studds Accessories Limited is a leading manufacturer of two-wheeler helmets and motorcycle accessories, headquartered in Faridabad, Haryana.

Brands & Product Range:
The company designs, manufactures, markets, and sells helmets under the “Studds” and “SMK” brands, while other motorcycle accessories are offered under the “Studds” brand.
Product portfolio includes:

• Helmets
• Two-wheeler luggage
• Gloves
• Helmet security guards
• Rain suits
• Riding jackets
• Eyewear

Global & Domestic Market Presence:
Studds has a strong presence across India and exports to over 70 countries, covering regions in the Americas, Asia (excluding India), Europe, and other parts of the world.
Additionally, the company manufactures helmets for:

• Jay Squared LLC – sold under the “Daytona” brand in the United States
• O’Neal – supplied to markets in Europe, the U.S., and Australia

Manufacturing Infrastructure:
The company operates four manufacturing facilities located in Faridabad, India:

• Facilities II, III, and IV: Built on company-owned land
• Facility I: Partially owned and partially leasehold

Strength

Market Leadership in Helmets: Studds is India’s largest two-wheeler helmet manufacturer by revenue (FY24) and the world’s largest by volume (CY24). With nearly five decades of experience, the company has built strong brand trust through focus on safety, quality, and innovation.

Capital-Efficient and Scalable Model: The company operates a cost-efficient, integrated, and scalable business model supported by strong brand recall, wide distribution, and minimal advertising costs, ensuring efficient working capital and sustainable growth.

Experienced Leadership Team: Led by experienced promoters and management, Studds benefits from deep industry knowledge and proven expertise in brand building, product expansion, and international growth.

Weakness

Brand Dependence: The company’s performance is highly dependent on its ‘Studds’ and ‘SMK’ brands. Any decline in brand reputation or inability to maintain consumer trust could negatively impact its sales and overall brand equity.

Manufacturing Disruptions: The company’s business relies on the smooth functioning of its manufacturing facilities. Any breakdown, disruption, or shutdown in operations may adversely affect its production, revenues, and cash flows.

Raw Material Risk: The company depends on the timely and cost-effective procurement of raw materials. Since it does not have long-term agreements with suppliers, any supply disruption or price volatility could affect its operations and profitability.