B.A.G.Convergence Ltd (NSE SME)

User profile picture

B.A.G.Convergence

September 30, 2025 – October 3, 2025

Price ₹82 - ₹87
GMP Rumors * ₹0
Lot size 1600
Issue size ₹48.72 cr
Allotment Oct 6, 2025
Listing Oct 8, 2025

Login to view

Login

Live Rate

Open
High
Low
Prev. Close
Lower circuit
Upper circuit
52w High
52w Low
P/E Ratio

B.A.G.Convergence Listing Price

Exchange Listing Price Gain/Loss %
NSE ₹101.00 +₹14.00 +16.09%

Login to view

Login

Shareholding Pattern


B.A.G.Convergence Subscription

Last updated on 03-Oct-2025 16:15:55

CategoryOfferedAppliedTimes
QIB104000014384001.38
HNIs83200021872002.63
bHNI55520020160003.63
sHNI2768001712000.62
Individual188800015616000.83
Total376000051872001.38
Application-Wise Breakup img
CategoryReservedAppliedTimes
HNIs (10L+)116680.59
HNIs (3-10L)58280.48
Individual5904880.83
Subscription Demand (in ₹ crore)
CategoryOfferedDemandTimes
QIB9.0512.511.38
FII-9.05-
FI-0-
IC-0-
MF-0-
OTH-3.47-
HNIs7.2419.032.63
bHNI4.8317.543.63
sHNI2.411.490.62
Individual16.4313.590.83
Total32.7145.131.38
QIB Interest Cost Per Share (7 Days)
@7%
₹0.2
@8%
₹0.2
@9%
₹0.2
@10%
₹0.2
@11%
₹0.3
@12%
₹0.3

B.A.G.Convergence Lot(s) Distribution

Category Lot(s) Qty Amount Reserved
bHNI 8 12800 1113600 116

B.A.G.Convergence Reservation

Category Shares Offered %
Anchor 1560000 27.86%
QIB 1040000 18.57%
HNI 832000 14.86%
INDIVIDUAL 1888000 33.71%
Market Maker 280000 5%
Total 5600000 100%

B.A.G.Convergence About

IPO Details
Total Issue Size56,00,000 shares (aggregating up to ₹48.72 Cr)
Fresh Issue56,00,000 shares (aggregating up to ₹48.72 Cr)
Issue TypeBookbuilding IPO
Listing AtNSE SME
Share Holding Pre Issue1,56,18,800 shares
Share Holding Post Issue2,12,18,800 shares
Reserved for Market Maker2,80,000 shares (aggregating up to ₹2.44 Cr)
Market MakerACME Capital Market Ltd.
Key Performance Indicator (KPI)
KPIFISCAL-25FISCAL-24FISCAL-23
RONW40.96%112.94%N.A.
EPS (BASIC)5.825.423.36
P/E
Pre IPO
14.45
P/E
Post IPO
19.62
Company Financial (In ₹Crore)
Period EndedMar-25Mar-24Mar-23
Assets43.8418.3311.57
Total Income35.8530.3324.96
Profit After Tax9.418.054.99
EBITDA13.9910.886.49
NET Worth22.217.11-0.92
Reserves and Surplus6.597.1-0.93
 
Peer Comparision (Valuation)
CompanyP/E (x)Face value CMP
B.A.G. Convergence Limited-10-
Tv Today Network Ltd.11.985150.2
Zee Media Corporation Limited-7.83112.52
Source: RHP,#P/E Ratio is computed by dividing the closing market price on September 19, 2025 on BSE/NSE by EPS
Peer Comparision (Financial Performance)
CompanyNAV/Share RoNW (%)EPS (Basic) 
B.A.G. Convergence Limited32.1140.9640.96
Tv Today Network Ltd.149.449.289.28
Zee Media Corporation Limited6.83-23.5-23.5

About Company

B.A.G. Convergence Limited, incorporated in April 2007, is engaged in providing technical assistance and production services for television channels and digital platforms. The company launched its first website, news24online.com, in 2007.

It produces video content for its own website as well as for platforms like YouTube, Facebook, and Instagram, and has also partnered with Samsung to enter the Connected TV (CTV) space through preinstalled apps on Samsung TVs.

Service Offerings:

  • Artificial Intelligence & Automation – AI-driven solutions for efficient content creation, editing, and distribution.
  • Cloud-Based Broadcasting – Leveraging cloud infrastructure for media management and live broadcasting.
  • High-Definition & 4K Production – Creation of premium-quality video content to meet audience demand.
  • OTT & Streaming Services – Developing and delivering content for Over-the-Top (OTT) platforms, strengthening digital presence in the online entertainment sector.

Strength

Leadership Position: News24 and E24 are leading channels in news and entertainment, with strong reach in Hindi-speaking regions and a growing digital presence on YouTube, Facebook, and Instagram.

Experienced Team: Led by Anuradha Prasad Shukla, a media veteran with 30+ years of experience, supported by a stable and skilled management team ensuring quality service and execution.

Partnerships: Collaborations with Dailyhunt, Times Internet, Taboola, Facebook, Google, and others, along with Samsung CTV and OTT discussions, enhance reach and content monetization.

Weakness

Legal Proceedings: Ongoing litigations against our Company and Group Companies may result in liabilities or penalties impacting business and financial performance.

Growth Strategy Risks: Failure to increase viewership, adopt new platforms, or adapt to technologies like AI/VA could limit revenue growth and affect financial results.

Expansion Risks: Delays or failure in planned business expansion may hinder growth and negatively impact operations and future plans.

Login to view

Login

B.A.G.Convergence Latest Announcements

Date Subject Attachment Text Pdf

Login to view

Login

B.A.G.Convergence Financial Results

B.A.G.Convergence Lead Manager(s)

B.A.G.Convergence Address

B.A.G.Convergence Ltd.
352, Aggarwal Plaza
Plot No. 8,
Kondli
East Delhi, New Delhi, 110096
Phone: +91 120 4602424
Email: kriti.jain@bagconvergence.in
Website: http://www.bagconvergence.in/

B.A.G.Convergence Registrar

Maashitla Securities Private Limited
Address: Maashitla Securities Private Limited 451, Krishna Apra Business Square Netaji Subhash Place Pitampura, Delhi, 110034

B.A.G.Convergence Reviewers

Reviewer Recommendation File